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Analytics Strategy & KPI Frameworks
I help organizations define meaningful KPIs, establish reporting priorities, and create analytics roadmaps that align measurement with business goals.
Open to consulting & contract opportunities
Modern data and analytics consulting for organizations that need stronger data foundations, clear reporting, and actionable insights.
I help organizations transform data into clear dashboards, trusted reporting, streamlined analytics processes, and actionable insights that support better decision-making.
15+
Years in analytics
End-to-end
Strategy → delivery
Senior-led
Direct engagement
Remote
Engagements worldwide
/ About Me
A little about me
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I am an analytics leader with 15+ years of experience helping organizations turn complex data into clear insights, reliable reporting, and practical business decisions. My work sits at the intersection of business strategy, data engineering, digital analytics, and business intelligence — allowing me to translate business questions into scalable analytics solutions.
Over the years, I have led analytics initiatives across web, marketing, content, audience, and business performance reporting. I have built dashboards, defined KPI frameworks, automated manual reporting processes, supported data warehouse design, and worked closely with business, technology, and data engineering teams to improve how organizations collect, structure, and use data.
My strength lies in combining technical depth with business context. I bring strong technical proficiency across analytics, reporting, automation, and data quality processes, while also leading stakeholder conversations, shaping reporting strategy, and helping teams understand what the data is really saying.
I bring a practical, outcome-focused approach to analytics. Whether the need is a leadership dashboard, a data audit, a reporting automation workflow, a digital analytics framework, or senior-level analytics guidance, I focus on building solutions that are clear, reliable, and useful for decision-making.
At the core of my work is a simple goal: to help teams move from scattered data and manual reporting to trusted insights, stronger data foundations, and confident business decisions. If your team needs help bringing clarity, structure, and trust to your data and reporting, let's connect. I'd be happy to explore how my analytics expertise can support your goals.
/ Services
How I can help
Here are the key areas where I help teams strengthen reporting, analytics, and decision-making.
06 disciplines
02
Data Integration & Reporting Automation
I help organizations move from disconnected data and time-consuming manual reporting to integrated, automated workflows that improve efficiency, accuracy, and confidence in their reporting.
03
Dashboards & Business Reporting
I design and build meaningful, easy-to-use dashboards that go beyond displaying KPIs — helping teams understand performance, identify trends, and uncover opportunities with clarity.
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Performance & Business Insights
I analyze performance, user behavior, and business outcomes to uncover what is driving results, identify gaps and opportunities, and translate findings into clear recommendations for improvement.
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Data Quality, Governance & Team Enablement
I help teams build trust in their data through clear documentation, validation processes, reporting standards, and practical training that supports consistent and confident data use.
06
Fractional Analytics Lead
I provide senior-level analytics leadership for teams that need strategic direction, stakeholder alignment, reporting oversight, and stronger analytics processes without the cost or commitment of a full-time hire.
/ Tools & Platforms
Tools I work with
I bring experience across a robust analytics stack — spanning digital measurement, campaign tracking, BI dashboards, data preparation, reporting automation, and AI-assisted workflows. I can adapt quickly to the tools, systems, and data environments already used by your organization.
- Analytics & Measurement
- Adobe Analytics, Mixpanel, Google Analytics, Adobe Launch / Adobe Data Collection
- BI & Dashboarding
- Sigma Computing, Tableau, Domo, Power BI, Looker Studio, Excel
- Data Integration & Automation
- SQL, Snowflake, Python, Alteryx, Fivetran, REST APIs, JSON, ETL/ELT workflows
- Marketing & Campaign Analytics
- Adobe Marketo Engage, Facebook Lead Ads, newsletter analytics, UTM and source tracking
- Data Quality & Governance
- Data validation, metric definitions, data dictionaries, documentation, reporting standards, and QA frameworks
- AI-Assisted Analytics
- Natural-language data exploration, automated insight summaries, AI-assisted reporting, and Python-based machine-learning workflows
/ Let's Connect
Let's talk about your data and analytics needs
If you are looking for consultation or contract support in data and analytics, I'd be happy to connect and discuss how I can help.